Volkswagen leaves the slogan “Das Auto” to clean up their image, what should be their new slogan?
The Volkswagen Group Dieselgate scandal is far from being solved, but the company is already taking action on the matter so that the public will forget this stain on its history. Their sales have dropped considerably in several countries - especially US and the UK - and the crisis of confidence generated by the souped TDI will be a shadow that will last for years. One of the first changes in the image of Volkswagen will abandon the slogan "Das Auto" other less pretentious.
Volkswagen wants to leave behind the absolutist days of Martin Winterkorn and Ferdinand Piëch.
I'm not the saying "Das Auto" is pretentious, they say Volkswagen Group leaders themselves. In a closed-door meeting with more than 2,000 managers worldwide, the CEO of the brand - Herbert Diess, formerly CEO of Audi - Volkswagen announced a new slogan looking. "Das Auto" literally means the car capitalized. Is a slogan in force since 2007, in the reign of Martin Winterkorn and Ferdinand Piëch. Many consider this slogan a product of past times to forget.
The corporate culture of fear Piëch and Winterkorn has been the cause of Dieselgate greatly, and therefore should be eliminated all traces of the new Volkswagen Group, including its slogan. The focus of this meeting of 2,000 managers has focused on the Volkswagen brand. Other Volkswagen Group brands affected by the scandal of the TDI - SEAT, Audi and Skoda - should not view their modified image. We are wondering What is the slogan used by Volkswagen from now on.
Das Auto has been a slogan that has fallen victim to hundreds of memes and jokes on the Internet.
The truth is that "Das Auto" fell prey to Internet, and hundreds of memes that were created from the TDI souped scandal. It is logical that Volkswagen wants to dissociate his image of a slogan and destroyed. The new slogan - not yet known - will gradually introduced in markets globally Volkswagen. Depending on the brand, the new slogan should demonstrate transparency, humility and future vocation to develop electric and efficient, environmentally friendly cars.
This meeting also talked about a more transparent future for the Group, leaving behind the secrecy of past years and the rigid corporate culture Winterkorn. Corporate brand communication has also changed his tone, from an initial refusal to some of the charges to a more proactive cooperation, to the point of giving a press conference two hours explaining what happened. Now only the affected vehicles are repaired and the public begins to forget the scandal.
Source: Automotive News
Fear of retaliation and objectives unachievable: according Bob Lutz and others, the origin of Dieselgate VolkswagenWhat was the origin of the crisis TDI Volkswagen Group? ...
7 secrets behind this tube: the solution for Volkswagen TDI affectedIt is often convenient to read between the lines. The scandal TDI ...