Yugo: Brief History of Tata Nano Serbian
Serbia is definitely not a country that can highlight too many milestones in the automotive industry. Still, there will always remain in the memory a utility not well known in Spain, whose impact was once only comparable to the Indian Tata Nano its efforts to become the true "people's car". However aiming to emulate the success achieved by two of the most important cars in history, the Volkswagen Beetle and Ford T.
He Yoke He was born in the mid-70s as a small compact four-seater utility manufactured by the Serbian company, at that time in the former Yugoslavia, Zastava. The goal was to bring to market an economical, safe and practical car, for which he set all the technology redeemed by Fiat based on the body of the Fiat 127. Its motto was always (as no literal translation): "Easy keep. Economic traveling. Invaluable. "
Little by little Zastava began to vindicate throughout Europe and to expand its range of action reaching marketed simultaneously in 70 different countries. Such was the success that even entry proposed in the United States. Of the first models sold across the Atlantic since 1985 the economic was launched for just $ 3,990, becoming the cheapest car this time and several thousand dollars below the next cheaper.
The anticipation was so great that long before the first Yugo had come to dealers and these could be tested or just seen physically, reserves were practically exhausted. Even there was room for a convertible version of the Yugo. But the frugal success would not last more than a year...
The automotive press mercy with hardness with little utility Yugoslavian. Some said it would be fairer to classify it as a toy than a car. They soon become known numerous serious mechanical failures, defects and bad brakes after-sales care. On the other hand that it used an outdated technology Fiat will not help much to enhance his reputation.
While in Europe, especially Eastern, continued apace marketed in the United States was sinking, but left a good impression with more than 140,000 vehicles sold. In the '90s came the collapse of the former Yugoslavia and UN sanctions that prevented exports and gradually ended the activity of Zastava, to such an extent that even one of the factories of the brand was the target of Allied bombing, as well as Zastava cars also manufactured weapons.
After the Balkan War the brand regained its activity as a truck manufacturer IVECO and threw some cars to market as Zastava Florida based on the design of the Citroen ZX Giugiaro. Currently even they marketed based on the Fiat Punto second generation model whose rights acquired in 2005 and are already working on new agreements with other brands to launch even a small economic sedan that could rival the Dacia Logan.
Anyway. Here is the brief history of the Yugo, which for many it was the worst car of the twentieth century relay whose adventures take today like Ratán Tata and its famous Tata Nano.
And finally, for which interest you the full story of Yugo, recommend interesting reading"The Yugo: The Rise and Fall of the Worst Car in History".
Source: Wikipedia | Zastava Automobili
In Diariomotor: Fiat 126 "Maluch" the car of the Polish people