Why Mercedes-Benz is the most interested in saving diesel?
The European Commission is after the big German manufacturers, who may have engaged in unlawful practices against the free market and healthy competition, by agreeing prices for the components of their cars. Such components are antipollution devices for diesel, that every time they are more in the spotlight and its surrounding seems to narrow with each passing day. The consequences of the alleged illegal practices wrote my colleague David Villarreal a reflection that you can read here, and also on how Germany can not afford to end the diesel. And among all the players there are, above all, particularly interested in the Diesel brand will not disappear: Mercedes-Benz.
In Germany working to perpetuate diesel, it is a fact. Administration and manufacturers to cooperate, as well as defining my partner David, "Tighten but not drown". In fact there are already some early agreement between manufacturers and federated so that the latter do not prohibit or restrict movement in certain areas of diesel, in exchange for the first truly reduce emissions from their diesel vehicles States. And, depending on the brand and the region where we consult the data, sales of diesel cars may incur between 40 and 60% of the total. A cake too attractive to let it spoil.
However, among all those involved (Audi, BMW, Mercedes-Benz, Porsche and Volkswagen) who are most interested in the diesel continue for many years is to brand the star. Or being strictly correct: a Daimler.
Worth spending a few million with a call to massive overhaul to reduce NOx emissions provided amortize another even greater as announced by Mercedes-Benz investment just a year ago: 2,600 million to develop new turbodiesel engines in the car division. Mercedes gambled heavily on a technology that is increasingly detractors but they can not let the rest of the world ends with it-at least for now.
In a press event in which he presented the economic results for the second quarter of the year, Daimler CEO Dieter Zetsche told those present that "Diesel is something that is worth fighting". Not surprisingly, while Audi, BMW or Volkswagen have a range with models sold mainly with diesel engines, such as SUVs and large sedans, Daimler is a conglomerate that besides cars sold vans, buses and trucks, all powered by diesel .
Daimler Trucks division includes five brands: Mercedes-Benz, Freightliner, Fuso, Western Star and BharatBenz. In short, all invoiced in 2016 a total of 33,817 million euros with a profit before tax of 1,948 million. Vans division turnover of 12,835 million with profit before taxation of 1,170 million (33% more than the previous year); figures equaling profitability (9.1%) to the car division. Finally, buses Daimler earned him a profit of 249 million.
In total, between the three divisions have a combined figure accounts for 36% of total sales of vehicles (Excluding financial services division) and 29% of profits. A remarkably bulky percentages depend, in the short and medium term, exclusively diesel technology.
So while investing in the development of electric cars and promote hybridization in its range to meet increasingly tough environmental regulations, and while Dieter Zetsche acknowledges being "Convinced, like the rest of the automotive industry, we are aiming towards electric mobility", Daimler's Mercedes-Benz head to the main interested in the diesel continue to play a significant role. And it is the business group with more money at stake in the diesel box.
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