In an obvious attempt to compete with IE Google is pushing Chrome more than ever before by putting it on their home page. This move is a significant step up from the Youtube advertisements and is a significant move be Google themselves who tend to be VERY strict on what goes on their home page.
It’s interesting to note though that they advertise Chrome as a faster way to browse the web, not a browser. An interesting approach that could confuse most users who don’t even know that Internet Explorer is actually a browser.
It should be exciting to see what implications this will have and how this placement will affect future numbers in the hot browser market.
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