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Making Them Maccies – First Comes Maine

By Michael Klurfeld on June 30, 2009

macbook-in-schoolIf you’re a computerless kid in Maine, an education proponent, or an Apple shareholder (or some hideous, deformed combination of the three), good news! Maine’s Department of Education has “ordered more than 64,000 MacBooks for students and faculty, with an additional 7,000 that will be ordered in the coming weeks.” This is part of a program to give every minor in the state’s public school system a Macbook. For education, the benefits are pretty obvious: students who have good resources at their fingertips do better, and laptops are a great way to help kids learn. But what’s more important is now that the Macs are going home with the kids, we can expect the state of Maine to raise a whole generation of Apple faithfuls.

People like things that they are used to, which is something Apple realized long ago. My elementary school and high school was a more or less PC-free zone. But I’m a PC user largely because that’s what I had at home. If my school had given me a portable Mac to use at home, there’s a pretty good chance that would be different. Apple is set to try and take advantage of this pretty simple aspect of human psychology, and they’re improving education while doing it.

It’s the younger students in whom Apple probably has the most interest, as these are the people who will be easiest to grab. Assuming these kids are not either already die-hard PC users or are given lemons, they presumably will be Apple users for life. Steve and the others in Palo Alto headquarters should give themselves some well deserved pats on the back.

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  1. This is amazing. I wish I lived in Maine. It’d be cool if my kids all got MacBooks from the school system.

    It boggles my mind that they went with Apple (which, I’m sure, even with a serious discount for the project, was still really expensive) when they could have gotten some regular laptops with an educational build of Linux for probably a fraction of the price.

    • Based on how widespread Macs are in schools, I have to guess that Apple does bulk deals that are significantly better than the prices they charge you and me.

      On the other topic, I think going with Mac is again a function of both their being something people are used to and the perceived Mac aesthetic. Apple computers have very successfully been portrayed as simple to use. And then you have the whole issue of wanting something that you can help a kid out with if he has a technical issue with the laptop you gave him. While the laptops certainly cost the school system a good deal of money, training and/or employing guys who know how to deal with Linux would probably cost a lot more.

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