Who would’ve thought the underdogs Sprint and Palm had it in them? In a blatant attempt to knock down the Jesus (i)Phone a few notches, Sprint has released a new ad campaign touting the amazing savings you can get buy getting a Pre with Sprint, nearly 1,200 dollars. Take a look at the ad yourself and the rest says it all, but why would Sprint stoop to dissing AT&T and the iPhone directly?
Well, It worked for Apple.
Direct attacks are a great way to stir up some controversy, just look at the witty Mac vs. PC’s commercials. Sure, I might not buy a mac anytime soon (way too expensive) but I will always remember the commercials and how superior they seemingly are. By adding a direct attack to an advertisment means you got some serious leverage over the competition or else you look like a fool. I give ten points to Sprint for well played cockiness and ten points to Palm for allowing them to do so.
Let the true mobile wars begin.
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