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Surprise! $10 For 3.0 Too Much For iPod Touch

By Alex Wilhelm on June 25, 2009

ipod-touch2

A shocking revelation came out today, thanks to personal friends and general stand up crew AppleInsider: people with an iPod Touch do not want to fork out three Mocha’s, or $10 just to get 3.0 on their iPod’s. Shocking, as I said. iPhone’s of course have been upgrading like rabbits, to prevent the new iPhone 3GS team from gloating much over the iPhone 3G crowd. [Note to the 3GS userbase: we 3G'ers outnumber you. Look down on us and see what happens.]

Not to steal their thunder of buzz, you should read their post (it has pie charts), but how can this even be remotely surprising to anyone? First: most people with iPod Touch’s use them mostly for music listening. How much did that change in 3.0? Not $10 dollars worth. AI reports that a mere 1% of Touch users have upgraded, I’m surprised it’s that high. But now this poses a conundrum, now iPhones and iPod Touches are running on distinct platforms, making App development even more fun for developers. Not only do we tech people now get to brave the App store, but we also have to make sure our Apps run on OS 2 and 3. Insult to injury.

Make it free, Apple! I never got why you charged for it anyway, it struck me as a money-grubbing dick move. So get over yourself, and get everyone to 3.0. For the first time, the iPhone is living up to its promise.

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Comments

  1. I think that Apple has to charge for the iPod touch upgrades thanks to Sarbanes-Oxley. According to these rules, if they continue spending money on a product they’ve already sold, they would have to restate prior earnings. Since they still get revenue from the installed base of iPhones (from AT&T) they don’t have to charge for that upgrade since they can book it against current revenue.

    My company deals with similar issues all the time. It sucks, but those are the accounting rules American companies have to live with post-Enron.

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