We have a study out today saying that active Twitter buy 77% more music on average than do those who’ve yet to make there way over to the tweet side. The other number from the report that’s noteworthy is that 41% of Twitter users use online radio sites such as Pandora and Blip.fm. The latter pat of the study comes with a quote from NPD analyst Russ Crupnick, who says that ”Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers.” And he’s absolutely right.
Music for a lot of people is very much a social thing. Many readers, especially younger ones, may recall that they became larger scare aural consumers of music when they hit an age at which it is more of a prerogative to socialize and be with people than it is to play with toys and games off in one’s own world. Music labels have capitalized on this intrinsic characteristic of humanity throughout their lifespans – that’s a very big part of how songs become popular.
Twitter makes all of this easier as we have more interactions through using the microblogging service than we would without it. Some of you may know of the #musicmonday trend on Twitter, in which people will send out messages containing #musicmonday and a link to a song they like. I would imagine because of this, a lot of extra music gets purchased on Mondays.
