
Who would have thought that the curmudgeons at the business bastions of the United States would lower themselves to the point of “tweeting.” I can imagine the board room now: tense, wavering eyes, empty donut boxes, and a CEO as bass akward as a Luddite in a Best Buy:
“You want us to do what, ‘tweet,’?”
“Yes sir,” the terrified intern pipes up, quivering in the corner, his nerves a wreck, and his brain overclocked on meth or coffee. “Competitor X is doing it, and has 1,000 followers!”
The CEO scoffs: “We did 17 billion in revenue last year. Know how many shits I give out 1,000 anything?”
“But sir,” the intern continues, “we can brand you ‘visionary’ and a ‘future bringing genius,’ if we start using Twitter.”
“Do it. I now declare you Senior Vice President of something, now get the hell out of my office.”
Something like that, I am sure. However if happened, 54 of the Fortune 100 are sending out updates through Twitter, or as least Reuters claims so. What does this mean? Dollar signs in the eyes of Twitter. There is one thing that the Fortune 100 have in common, large mountains of cash. …