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    • Dell Forced to Sell 19-Inch LCD Monitors for $15 in Taiwan

    By Michael Klurfeld on July 1, 2009

    dell-monitorDell had a pricing error on its Taiwanese site a while back which listed a 19-inch LCD monitor for around $15 insted of the intended $147. Around 26,000 people ordered the monitor. Instead of being allowed to apologize for the mixup, Taiwan’s Consumer Protection Comission is instead forcing Dell to sell the monitors to each of the 26,000 people for the listed $15. If Dell doesn’t comply, the Taiwanese government will consider legal action against the OEM.

    Of course, Dell does not want to sell for this price. It sent out its apology letters, saying that it would offer what it considers a reasonable discount. So now Dell is in talks with the government of Taiwan to not have to lose all that money on monitors.

    As nice as this sounds from the perspective of someone who buys electronics, Dell really shouldn’t be forced to sell its monitors at such a low price. Imagine if you were running a garage sale and you accidentally priced something at a $1 instead of the intended $100. Should you be legally required to make that sale?

    (Original story via PC World)

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    Comments

    1. July 1, 2009 at 8:53 pm
      Anonymoose

      This is by no means the first time Dell has had a “pricing error” to draw traffic to their site.

      Not too long ago, they “accidentally” gave $500 off a $600 TV. Emailed everyone that ordered one a few days later “Actually, that was a mistake, but we do have THIS item instead”

      It’s just a tactic they use to drum up business, I hope they get called on it.

      • July 1, 2009 at 9:03 pm
        Steven

        I’m not sure about this. Dell seems like it’s so big that it doesn’t need to pull stuff like this.

    2. July 2, 2009 at 3:32 am
      Andre

      Strange? I am in Taiwan and this is what i heard and see so far:

      On June 25th around 10 pm, people notice on DELL Taiwan website,
      all Monitor is having “NT$7000″ online discount!
      That meant 19″ monitor sell for NT$7499 is now NT$499!
      However, for monitor that priced lower than NT$7000 no discount are given.
      —
      People spread this discovery via popular web site like Mobile01, PPT, Plurk.
      —
      Some people try to warn DELL than realize there is no way to contact DELL!
      —
      DELL finally rectify discount error on June 26th 7am and automated email were send to customer saying their order has been cancelled and each will be contact individually.
      —
      Some customer than realize some cancelled order were not their own but other people’s order with banking detail.
      —
      DELL post response to this accident for very short period of time than take it off website.
      —
      Taiwan’s Consumer Protection Commission (TCPC) “sponsored” by Government receive complaint from customer and got involved.
      —
      DELL start negotiation with TCPC by suggest offering 10% discount which is rejected by TCPC
      —
      TCPC “suggest” DELL honor first LCD on each customer’s order and is rejected by DELL.
      —
      So far still no official DELL statement and no single customer has received phone call from DELL concern this accident.

    3. July 2, 2009 at 3:39 am
      jeffcha

      http://www.imagefreehost.com/files/02072009/iv53454356687.jpg DELL STD 7000 off

      No….Dell not make wrong list price.
      but in that day…Dell give all line product(PC, NB, LCD) same discount USD 218
      what do you do? If you see it?

    4. July 2, 2009 at 3:42 am
      Andre

      I am also very curious about the part saying
      “It sent out its apology letters, saying that it would offer what it considers a reasonable discount. So now Dell is in talks with the government of Taiwan to not have to lose all that money on monitors.”

      Firstly, only letter (not all) customer receive is an automated email stating there has been a pricing error and all order within that period were cancelled. Once DELL find out about the situation, they will contact customer directly. They are sorry for any inconvenient caused.

      So far, no customer has been contacted by DELL (and no second email explaining what going on, no statement on their web site either!)

      Secondly, They are not talking to Government! They are negotiating with an organization that receive fund from Government but acting in interest of consumer. They only “suggest” to DELL on how to solve this whole mess which DELL flatly refused. (So at moment TCPC can only tell consumer to sue DELL but TCPC can not “force” anything on DELL)

    5. July 2, 2009 at 3:50 am
      well

      Dell do not type the error price,but the DISCOUNT in SEVERAL products.
      it’s not a single typing mistake.
      This can be a quite reliable discount messenge to the customer.

    6. July 2, 2009 at 3:52 am
      well

      And it’s different between this and the ” garage sale ” from the article.

    7. July 2, 2009 at 4:12 am
      well

      AND ,THE ARTICLE IS WRONG!
      the Consumer Protection Commission in Taiwan (TCPC)DO NOT FORCE Dell to sell the monitors ,
      TCPC only SUGGEST Dell to ship out almost 140,000 of the monitors at $15 apiece for the first monitor ordered along with discounted pricing on any additional monitors added to the same order.
      Techgeist ,before your irony, get the fact right and clear please.

    8. July 2, 2009 at 4:12 am
      jeffcha

      http://www.imagefreehost.com/files/02072009/gm65863196920.jpg DELL’s Store

      Super Discount For Sale??
      Right???

    9. July 2, 2009 at 4:20 am
      from taiwan

      so far (6/25 ~now) DELL Asia do not have an official response.
      no acception,no rejection,no products,no money back.

    10. July 2, 2009 at 6:01 am
      Andre

      Just saw the news DELL finally apologize for the mistake.
      DELL offer NT$1000 discount voucher per customer who purchased LCD during June 25th 9:17pm to June 26th 6:56pm.
      Voucher can only be used on Taiwan DELL website to purchase monitor.
      Customer will be contact by DELL on July 3rd and more announcement will be made.

      Well, finally an official statement from DELL.

      Congratulation to DELL since NT$1000 discount still make their LCD more expensive than buying from Shop so most customer most likely going to cancel their order and for those who take up the offer they actually paying more than buying from shop! A brilliant move by DELL! Now this is what crisis management should be! Turn lost into earning.

    11. July 2, 2009 at 6:18 am
      michael

      back when I was building my computer, a website did this with a PNY nvidia 6800 Ultra (although the discount wasn’t as intense). I ordered it, and they emailed everyone saying it was a mistake. Shit happens I guess.

    12. July 2, 2009 at 7:05 am
      jeffcha

      Who can tell me , why the DELL begin sending adv letter to me???
      How Dell It?

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