How much music do you consume in a month? Personally, probably something on the order of eight hours a day, plus or minus. That puts my total intake at 240 hours monthly. Now, only a slight fraction of my total plays come from the internet, but I am beoming abnormal there. However, if you now stream more than 40 hours of Pandora a month, it is going to cost you. Exactly one dollar to be exact.
Pandora, the hugely popular and powerful music service is an internet darling. People have long flocked to its recommendation engine that roots out musical similarities and plays music that you will love. Like Facebook’s friend recommendation engine, sometimes it is so accurate as to be unsettling. Whatever the merit of the service, it has recently solved its royalty traumas, and is riding high on 35 million in funding.
Obviously this is not the full Pandora business model. Pandora makes sizeable monies from large invasive advertising, but this will offset the cost of their most expensive users. I suspect that Pandora is looking for one thing at the moment: profits.
