I wrote recently on Wakoopa, noting a few initial oberservations and thoughts about the service. I will continue that today, as promised, and expand on what Wakoopa is useful for, where the service seems to be headed, and how it will monetize itself. Upfront, if you want to see what Wakoopa looks like, feel free to browse my Wakoopa profile here. If you have never seen the service, it is a good introduction.
I run Wakoopa on both my laptop and desktop computers, which means that any software or internet usage on either machine is tracked. This information is charted, analyzed, and laid out for my eyes to enjoy. Up front, if you are not a computer power user this service will bore you to tears. You already know that you use Excel and Word extensively. But if you use a wide variety of applications, both offline and on, Wakoopa will help you work.
How? Up front,with shame. As I noted before it can be embarrassing when you note that that one annoying but addictive flash game is your number five application of the week, etc. Or you can note that you have not watched a movie all week, and are thus spending too much time blogging. The list goes one. I am sure that for each and every person the data will help them in a different way.
Wakoopa is especially a treat if you already love data. I check my web site analytics data every twenty minutes, and have a mild fetish for graphs. Wakoops tickles me in all the right ways.
The service itself continues to grow quickly, with over 100,000 users tracking their application and internet usage. As it expands its product offering, I expect Wakoopa to build and expand analytics data supplied to users about their computer usage. The latest Wakoopa report is an example of the direction that the company could move in. The more data, graphs, numbers, and trends Wakoopa gives me the happier I will be.
On the other side, the service actually has a fairly simple, built in business model: well defined audiences. This is the same reason why Facebook will eventually be profitable, the ability to find exactly the person that you want to talk to. On Wakoopa, you could say, I want to reach all of the developers who use my competitors products, and pitch them on mine. Simple. For such a perfectly targeted audience, the CPM rate that Wakoopa could charge would be gigantic. If Wakoopa could average a $5 CPM across their website, they would be profitable before you could say “hot damn!”
From my perspective, Wakoopa is an engaging and interesting application that is constantly engaging me, and explaining myself, to myself. I recommend that you take the service for a spin, it will be worth your time.
