We have a problem, says Cocodot, and that problem is that there is no good online solution for invitations. What exists online lacks, and what is offline is expensive. Cocodot solves that. Turns out that 90% of invitations are sent by women. Target market for Cocodot? Women. Draw the targets, they are shooting.
Seduction is key, claims Cocodoot, and you must seduce people into coming to your party. Cocodot is integrating printed and digital invitations that is bringing a whole new level of customer to online invitations. As a host you can manage guest lists, post to Facebook, work with a visual guest list, drop comments, tinker with weather widgets, and much much more in the pipeline. So they claim
This is a very complex way to tell someone to come over for lunch.
To build an invitation, you select an image, add in text, tinker with other inputs, and even get help from their “copy concierge” to help you through any moments of no words. You can even add music. Just because the MySpace ethic should go everywhere. Of course, you can import your address book at the like. If you are hosting an event, Cocodot can help you do it with style. Cocodot does not just work with online cards, they are also into stationary and guest lists.
They will make money from subscription fees, offline goods, advertising revenue, and planning and commercial directories. Four revenue streams is four better than most startups.
Funny quotes:
“we are a vertical multimedia company focusing on celebrations” – Means: we fucking sell invites.
“viral, utilitarian, foundation” – Means: we have no idea whatsoever.
