The Story
Warner Music Group is finally going to have its videos featured on YouTube. This comes after Warner’s decision to pull all of its content from YouTube last December. The terms of the deal between Warner and Google aren’t available, but we can assume that the negotiations are revolving around how much money Warner will get per view of its content.
And In Last Place…
Seriously? Do people care about this? Warner was, to be kind, very dumb for pulling its content down from YouTube in the first place! The site is advertising gold. You put your song on YouTube, people listen to it, and some go out and buy it. Them’s the breaks.
In a word, Warner is late. Basically, a lot of people who were looking for Warner’s songs on YouTube never found anything, and they never bought anything. But more importantly, Warner didn’t think to negotiate ad revenue until just now. The music industry isn’t in danger of failing altogether just yet, but when your business is shrinking, you want to do everything you can to revitalize it.
And yes, this isn’t worth any more of my words or any more of your time.
