The future of Ford Focus RS more radical, the RS500, hanging by a thread
Since Ford launched the brutal Focus RS, media and public have surrendered their performance and attitude. The compact sports brand Oval It's fun, it is powerful and very effective (See test Ford Focus RS). With its 350 horsepower, many think - including myself included - that the Ford Focus RS You not need more power. However, Ford seemed to disagree, and in addition to offering enhancements factory, were engaged in the development of a Ford Focus RS more radical. They were? The future of Ford Focus RS500 hanging by a thread.
In conversations with Autocar, Ford several internal sources have claimed that the project has around a 30% chance to get ahead. Does not bode well for the Ford Focus RS500, the main problem is a sales expectations shooting low. The problem is not that an attractive product, or will have too high a price. The problem has at home, and is called Ford Mustang GT. Especially in the United States, where both vehicles collide directly, both in price and power.
Inside sources say the brand la Ford dealer network in the US I would not be interested when this happens. This problem does not happen in Europe, where Ford Mustang sales are much lower than the American, and is seen as a very different positioning a sporty compact aspirational product. As Ford sells its products under the philosophy "One Ford" - that is, they are truly global vehicles - a pitch only in Europe of a Ford Focus RS500 would not be feasible.
The estimated sales in Europe did not justify its release. Ford would have even considered the possibility of launching a smoothing Focus RS500, soon abandoning the idea to not dilute your brand image. Rumor had it that the Ford Focus RS500 have developed at least 400 hp, with a set-point even more radical, openly focused on the circuits. It would have been the most radical and powerful compact sport of the moment, surpassing the 381 hp Mercedes-AMG 45.
However, all is not lost. There is still hope. Ford Focus RS himself was not about to be launched, and was the head of product development at Ford, Raj Nair, who persuaded the upper echelons - and especially financial - that the RS was a good idea. Their sales and popularity gave reason to Raj Nair. You may need to meet again with the directive of the brand and persuade them again. This time he has a very strong support to lean on.
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