Google Ventures: Using Smiley Faces and Bags of Cash to Innovate

By Michael Klurfeld on March 31, 2009

Google’s plan to provide funding to “support innovation and encourage promising new technology companies” might be a way for the juggernaut to extend its controlling tendrils even further into the technology world.

What if instead of innovating to make more money, people who were about to launch lucrative projects came to you and essentially gave you a percentage of the cut? That’s one of the ways in which Google Ventures could operate. If a company is developing a technology that Google wants, Google could set the start-up company up to become financially reliant on Google. Additionally, Google would be in a prime position to buy out the fledgling company (who doesn’t like the notion of becoming a millionaire over night?). Google would be whispering honeyed words to the start-up: “Oh, it will still be your development team, and everything will be run the same way. Everyone will just make lots and lots more money.” But at the end of the day, it’s just one more awesome innovation controlled by those evil geniuses at Google.