Goodbye GoodBarry

By Alex Wilhelm on August 31, 2009

BusinessCatalyst, the corporate parent to GoodBarry, is now part of Adobe. BusinessCatalyst will be made part of the Adobe company, the GoodBarry brand will be phased out. Fianancial terms of the deal were not disclosed. The final day for the GoodBarry brand will be October 1, 2009.

GoodBarry was essentially a broad ecommercer/CRM solution that allowed for the creation of online business solutions for the less tech-savvy. That exists in many forms, but GoodBarry was one of the best with a wide toolset, and a terrible name. Larz Shinobi, a GoodBarry denizen and friend of mine put it best on Twitter: “What. A. Day.”

Details on why specifically Adobe has hoovered up the BusinessCatalyst company are not just scarce, for now they are inscrutable. When we have more information, we will bring it to you. Until then, have a second martini with lunch, and toast GoodBarry.